Denis Huré is the C.E.O and co-founder of Reward the World™ (RTW); his third Startup. He is responsible for the company’s overall management and strategy, as well as worldwide business development activity.

Denis was born in 1965 in France. His corporate background has included positions with KPMG, Computer Associates and Claris (Apple’s Software subsidiary). He has undeniable expertise in marketing, international sales, finance, and emerging technologies.

In 1994, Denis joined Interplay Entertainment Corp, one of the major video game publishers at the time. He was given the task of handling the European setup as well as the day-to-day running of their licensing division – Interplay OEM, Inc, by its founder, Jill Goldworn. Denis was instrumental in the growth and international development of this group.

In 2002, Denis and Jill both left Interplay to join forces and set up The Licensing Agency (TLA) then The First Club (TFC) in 2009, TLA beeing an international marketing services agency specializing in digital promotions & brand development and TFC the first and largest entertainment digital reward platform. Denis’ integrity, knowledge and hard work enabled him to develop a strong legacy in the world of entertainment promotional marketing.

Denis has a deep-seated interest in consumer direct marketing and new-technologies. Through his previous endeavors, he developed a strong understanding of loyalty programs, digital sales promotions and corporate rewards and incentives, having worked across these sectors for most of his career.

In his spare time, Denis reads and contributes to various marketing magazines and is passionate about Magic, being a member of ‘The Magic Circles’ in London and the FFAP (Federation Française des Artisites Presidigitateurs) .

  • Date of birth
  • Languages
    French, English
  • Hobbies
    Magic Art, Padel Tennis, Ski
  • Website


Denis is a true Manager, controlling the strategy, the cost and managing his team with true skills. He has a real touch in each of the relationships he is creating. I would always be honored to work with Denis anytime as I truly trust him as a man and as a manager.

Pierre Ortolan, ceo Asmodee Digital

Denis has been a friend for many years and a mentor when I started in the video game industry quite a few years ago. His organizational, management and leadership skills complement his strong abilities in sales and marketing. He is a dynamic leader who is comfortable operating in various industries and can quickly anticipate trends and technological changes.

Karim Farghaly, Director Business Development, BANDAI NAMCO

Denis has a very strong enterprenual spirit and vision and direction which lead the French micro-division to become the most successful in EMEA. I vividly recommend Denis to all who strive to grow and achieve results.

Zhdan Staruch, Head of Partner GTM, SAP


  • Phone
    +44 203 318 3103
  • E-mail
  • Address
    1 Lyric Square, London W6 ONB, United Kingdom